Miami designer, Jay Gatch, needed to showcase his NY Margiela Inspired snap back's. The idea was to place the snap back in varying urban environments, with a consistent sense of motion. With this concept, I found it a great experience to experiment with pacing and black & white grading. Fun fact: one of the models in this video might seem familiar.

 

agency: 

Pop Shop Creative

credits:

Motion Design + Editing + Color Correction

STILLS