UL requested a New Science PSA; the idea was to personify its various themes in a real life situation. During its production, I headed the animation and compositing of the final video.

 

agency: 

MBLM

Credits:

Motion Design + Compositing + Editing

PRODUCTION SHOTS


THE Launch AT the WHITE HOUSE       


After a long production process, the final video premiered at the 2013 National Tree Lighting ceremony. It was honor to work on, and even more to be invited to see it publicly for the first time.